Continental Brand Campaign — AfriGrowth Fund
Overview
Created and executed a pan-African brand campaign for a $200M development fund, reaching 15 million stakeholders across 8 markets.
Client Objective
AfriGrowth Fund, a newly established $200 million development finance initiative, needed to build brand awareness, credibility, and a pipeline of investment-ready projects across the continent within 12 months of launch.
Execution Strategy
We developed a comprehensive brand identity system, launched a multi-channel campaign across digital, print, broadcast, and events, and created a thought leadership platform with quarterly reports and a flagship annual forum. The campaign was localized for 8 markets with in-country activation teams.
Results & Impact
The campaign reached 15 million stakeholders, generated 2,400 investment inquiries, and resulted in $45 million in approved project financing within the first year. AfriGrowth Fund was recognized as one of the top 10 new development brands in Africa.
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