Sokoni Agribusiness Expo 2025
Overview
A landmark agribusiness trade exhibition connecting 500+ enterprises across 12 African countries, facilitating over $50M in trade commitments.
Client Objective
The African Trade Development Agency sought to create a flagship agribusiness platform that would connect smallholder producers with commercial buyers, investors, and development partners across the continent.
Execution Strategy
We designed and executed a five-day trade exhibition featuring 120 exhibition stands, 15 thematic conference sessions, 40 B2B matchmaking meetings, and a dedicated investment forum. The event was supported by a six-month pre-event marketing campaign targeting agribusiness stakeholders across 12 countries.
Results & Impact
The Sokoni Agribusiness Expo attracted 3,200 participants from 12 countries, generated over $50 million in trade commitments, and secured 180 business-to-business deals. Post-event surveys showed a 94% satisfaction rate among exhibitors and 89% among buyers.
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